Project info
Owning the domain name reklamnipredmety.cz (Promotional Items) since 1999, the year Sidney Zdenek turned 16, presented a unique opportunity.
This domain, with its key SEO relevance in the promotional merchandise market, positioned Sidney at a strategic advantage. The decision lay between selling this valuable domain to market leaders or venturing into the market itself.
After developing a custom-tailored, successful e-commerce system and collaborating with major brands like Intel, Seznam, and Czech Television, as well as managing gifts & merchandise e-commerce for Czech Republic’s leading search engine, Seznam.cz, the venture reached its pinnacle.
This success culminated in the sale of the project to a new owner, marking a significant achievement in Sidney's entrepreneurial journey.
Idea
Design & development
Sales, distribution and logistics
Network of suppliers
Performance optimisation